Nowadays, the necessity of accurate quantitative decision support methods is becoming a critical subject for managers as rivalry between organizations caused a more fragile economic environment and brand reputation is becoming more important. Furthermore, dealing with incidents after they happened is not accepted by customers anymore. Managers require powerful decision making tools to support them in handling crisis situations, and also protecting their brand reputation and image of their organization. In this paper a new multi-objective programing model for disaster preparedness planning problem has been developed to deal with the negative impacts of a specific disaster on the organization’s key functions with uncertain properties. Finally, a heuristic sensitivity analysis approach is proposed in order to validate the results.